The brainchild of Raj Somaiya…21st century entrepreneur, modern day socialite and star of 4OD’s ‘My Big Fat Asian Wedding’…Silverfox Events is one of Europe’s fastest growing event companies with an impressive reputation for creating the unusual, the unexpected and the unforgettable.
Creating an atmosphere is about setting the tone and mood for an event, it plays an integral role in making it memorable. The perfect atmosphere will differ from client to client, but most will attest, they want it to feel special, memorable and joyous.
Atmosphere is intrinsic to the success of event planning, as it leaves a lasting impression on guests. It also allows our clients to authentically represent their identity. At Silverfox Events, we recognise how paramount the atmosphere can be for an event, especially curating distinguished events. That is why we craft immersive, bespoke events to captivate guests attending our events.
The role of sensory elements:
An atmosphere is the cornerstone of any successful event. The atmosphere is created by comprising many smaller elements, with considerations being made around visual, tactile and auditory components.
At Silverfox Events, we adopt a holistic approach to event planning, creating cohesion across all elements to produce a stellar atmosphere. Marrying the senses up to enhance the touch, smell, taste and feel of the event.
Our events are decorated with state-of-the-art technology, to enhance the visual and auditory experience. Utilising tools like projection mapping to metamorphose spaces or creating interactive installations to engage attendees.
Lighting
Lighting can drastically influence the mood of a room whether that’s the intensity, colour or range being played with to produce an exquisite ambience. Light can be particularly useful as it can be adapted to suit a mood and evolve with the event.
The brightness of lights can be adjusted to set a mood, so whilst bright lighting may be used to pull focus during key moments like a ceremony, dim lighting can set the tone for a more intimate feeling environment. Colour largely impacts our perception of space, as well as our moods. Understanding the psychological impacts colours have on us, is important after all colour plays an integral role in the design of an event. The style of lighting used in a room can determine the overall feeling of the space. For instance, using a large chandelier will invite the feeling of elegance whereas using tealights is going to produce a starkly different ambience, with a more understated charm.
We provide unique lighting solutions to produce any lighting scenario that can be dreamt up. We can create bespoke lighting rigs along with tailored set-ups to ensure the night’s ambience is illuminated.
Tactile elements
Visual elements can play a fundamental part in the atmosphere of a space. Similarly to light, the colour and texture of materials can not only impact visual aesthetics but also the overall mood of the space by engaging guests on a deeper, subconscious level.
Tactile elements work as a tool to achieve a specific aesthetic; however, they can also play a part in how the brain perceives the environment. Tactile materials can create a more immersive experience.
A great example of tactile elements that engage guests is when a feature floral ceiling is incorporated into the design. This particular design choice can transform a space, making the roof disappear, and guests feel like they’re in a magical space engulfed by nature.
Soundscapes
Auditory elements can help set the scene and sell the dream. Sound can play a large part in our emotional perception of an environment, so developing a soundscape is critical to selling the vision and creating an atmosphere.
From carefully curated playlists to bespoke compositions. Audio can be designed to evoke emotional responses that resonate with guests. A well-designed soundtrack will weave seamlessly into the event narrative.
Differing sound elements can also be utilised, to transport guests, providing a sensory experience. The soundscape can be enriched by incorporating sound elements such as atmospheric tracks of animals or environments. Which can help create another worldly environment further selling the exciting ambience event. Whilst live entertainment can bring vibrancy to the atmosphere in an entirely different way, often injecting energy into an event by captivating and engaging guests.
Inspiration sources
Inspiration is the beginning of limitless creativity. At Silverfox Events, our Creative Director Sheetal and our designers draw from a rich tapestry of inspiration – be it fashion, art and cultural trends to produce atmospheres that feel both timeless and innovative.
By staying attuned to global cultural movements, we ensure our designs remain relevant, refreshing and reflective of the client’s unique stories.
This process is led by clients, allowing them to visualise their events, leveraging visualisation tools like mood boards, style guides, or sketches. These visual cues provide necessary insight into the client’s vision whilst laying the foundation for an atmosphere that is both cohesive and deeply personal.
We have previously executed magical events like our Opera Soiree night, which took inspiration from the French aristocracy, Marie Antoinette. The event’s enchanting ambience was the result of the meticulous curation of the smaller details like the florals, the place settings, and the entertainers.
Whether it’s evoking glamour and paying homage to the roaring 20s with our Gatsby-themed celebration, or leaning into the whimsy to produce a chilling evening of Arctic splendour – we approach every concept with finesse and execute it with an unparalleled attention to detail.
Collaboration with artisans
Bringing breathtaking concepts to life requires us to partner with world-class artisans to give life to our events, making clients’ concepts tangible realities. Through our partnership with Agency 105, we secure acclaimed artists and musicians elevating the experienced to unparalleled heights.
Biophilic dreams can be brought to life with the craftsmanship of floral architects, who can assemble impressive floral structures, whether it’s a feature wall or a flower-embellished wedding arbour. The florists we collaborate with are able to procure and arrange the finest of florals, in order to deliver premium floral features.
We make acquiring renowned performers like Craig David, or captivating acts like flame throwers, super simple. We seamlessly integrate entertainment into the event atmosphere, layering visual and auditory elements to create intrigue.
Partnering with excellent visual artists to deliver exceptional visual elements to our events. This allows us to provide tailored experiences, incorporating bespoke details to make each guest feel uniquely celebrated.
Atmosphere elevated
A truly captivating atmosphere can elevate an event, making it an unforgettable experience. At Silverfox events we pride ourselves on creating tailored environments, where every detail is designed with intention. Let us bring your vision to life and create an atmosphere of unparalleled opulence and enchantment.
